In this article, we’ll go over some tried-and-true user experience tips for lowering landing page bounce rates.
The most well-known transformation executioner is probably a high bounce rate. If the majority of your visitors abandon your site on the first page, you won’t have the opportunity to convert them into supporters or clients. Potential users may abandon a platform due to poor UX. It happens all too often on a company’s landing page, where the client relationship isn’t fully formed. Organizations that fail to improve their landing pages risk creating a negative user experience and a high bounce rate. As a result, here are the seven points to focus on in order to improve the user experience and lower the bounce rate on landing pages. It will help you improve your landing page so that each user has a better chance of converting.
What is the Bounce Rate of a Website?
Bounce rate refers to the percentage of visitors who come to your site and leave without visiting any other pages.
A high bounce rate indicates that you were unable to persuade the client to stay and pursue your source of inspiration (i.e. purchase your item).
A user can leave your website by clicking on a link to another website, pressing the back button to exit, closing the open window/tab, typing another URL, or due to a session timeout (brought about by web facilitating mistakes)
Let’s look at average skip rates based on industry benchmarks and determine what constitutes a good bounce rate.
What Is a Good Bounce Rate? + Average Bounce Rate by Industry
You might be wondering what constitutes a good bounce rate. In fact, the general rule is as follows:
- 80 percent or more is considered terrible;
- 70 to 80 percent is considered poor;
- 50 to 70 percent is considered average;
- 30 to 50 percent is considered excellent;
- 20 percent or less is considered a tracking error (because of duplicate analytics code, erroneous execution of event tracking, third-party add-ons, for example, live chat plugins).
However, if your bounce rate is higher than the industry average, it could be due to a variety of factors. Slow loading times, bad design, poor usability, a lack of a clear call-to-action, poor navigation, and so on are examples.
7 Ways to Improve UX and Lower Bounce Rates on Landing Pages
1. Improve the user’s overall experience
The general inclination of a user while interacting with a website is referred to as user experience. A good user experience is when a user finds a website to be both easy to use and satisfying.
The first step on the path is to create a usable website that looks amazing on all devices and platforms. Keep a close eye on how your users behave and what influences their decisions. It will assist you in analyzing the issues and creating a platform to reduce the bounce rate on landing pages.
2. Simplify the placement of your call to action
In the first few seconds, most users decide whether or not they like a website. Frequently, with just a glance at the visible area and no scrolling. This area differs from one gadget to the next.
You can improve that area now that you know what your users are looking at. It should quickly describe what you’re selling and include a call to action that is clearly visible.
Make a direct and honest call to action. Misleading users will result in a negative user experience, which is the primary cause of a high bounce rate and low conversion rate.
3. Boost Your Website’s Performance
As previously stated, users make decisions about a site in a matter of seconds. You’d rather not waste their time by showing them how to load scripts and download content.
You can optimize and reduce landing page bounce rate using tools like Pingdom and Google Page Speed.
A one-second delay, according to Strangeloop, can cost you 7% of sales, 11% fewer page views, and a 16% reduction in customer satisfaction.
You should optimize your images, use a Content Delivery Network, increase cache memory, and switch to a fast hosting provider to improve the speed of your site. Using a CDN is one of the quickest and easiest ways to keep your website fast.
4. Targeted Landing Pages + A/B Testing
It’s possible that your headline or call-to-action isn’t working. That is why it is critical to conduct A/B testing. On each page, use different content techniques and run A/B split tests to see how each one performs.
You can also create multiple landing pages to target different audiences, keywords, regions, and so on.
If you’re serving a global audience, however, you can detect the user’s location and serve them a localized landing page. Displaying content in the user’s native language, cultural context, and currency vastly improves the user experience.
5. Use video to keep your audience interested.
Videos are far more engaging than text or even pictures at capturing attention. A full-screen video can be used as a background or placed close to your call to action.
Videos are extremely effective. Music, sound, animations, colors, narrations, and a variety of other influence tools are all available. Hiring an expert freelancer can help you create a viable video presentation on a shoestring budget.
6. Use high-quality images to entice users to pay attention.
Images are another effective tool for lowering bounce rates on landing pages. The reason for this is that many websites use high-quality photos as full-screen backgrounds, which have been shown to be effective. Companies such as Google, which were once known for their plain white backgrounds and simple layouts, are now using high-quality images on their landing pages.
Professional photos can be purchased from a variety of stock photography websites. There are also several websites that provide royalty-free images. These high-resolution images can be used as a full-screen background, a parallax background, background slides, or inline images near your call to action.
7. Allow your clients to speak for you.
A small testimonial slider, showing a statement from each client one at a time, can be found on many websites. While it serves its purpose, it can be significantly improved. To feature your clients, turn your testimonials into success stories with real narrating elements like video, illustrations, and audio. People enjoy success stories and would like to read more of them.
The bounce rate is an important metric because it tells you a lot about your advanced advertising, importance, and user experience. Reduce the bounce rate on your landing page to keep it under control. A large number of bounces can stymie your changes and, on rare occasions, even affect your SEO. Despite the fact that a high bounce rate usually indicates something negative, it can also mean something mundane (single-page sites).