Unnati Silks- Case Study of India’s Premier Handloom brand

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Client Overview-

Unnati Silks is an online handloom brand that provides the most classic & traditional ethnic wear for Women. They sell multiple range of Indian Ethnic Wear with innovation in fashion industry. They provide an extensive range of ethnic wear like Sarees, Suits, Handloom Crafted & Sustainable Accessories etc. All of these are crafted by skilled handloom weavers and with premium quality, that perfectly suits you. The company sell all their products directly from their website.Unnati Silks leaves no stone unturned when it comes to serving the customers. So let us get into this article to read the success story of this amazing brand.

Experts at CloudTrains offered them a comprehensive ecommerce web development solution. Our team of designers and developers is highly skilled in developing modern web applications. Their brand needed a feature-rich app that could deliver an optimal user experience because mobile apps have become critical elements for business growth.

Market Size of Ecommerce :

The report, “How India Shops Online 2022,” prepared by Bain & Company in association with ecommerce major Flipkart, states that the Indian ecommerce market had a size of $40 Bn in 2021 and is projected to increase to $50 Bn in the ongoing year (2022). The market is further anticipated to register annual growth of 25-30% to reach a size of $150-$170 Bn by 2027. The growth of the country’s ecommerce market is supported by various factors including a large affluent consumer base, reduced shipment costs, and growing penetration of internet and smartphones.

ECommerce Report by Bain & Company

According to a report, fashion, grocery, and general merchandise will make up a significant portion of ecommerce growth in India over the next few years. These categories are expected to capture nearly two-thirds of the Indian ecommerce market by 2027. This increase in online shopping is due in part to the increasing number of internet users in the country. India had 180-190 Mn online shoppers in 2021, and the country’s ecommerce market has the potential to surpass the US to become the second-largest shopper base in the next 1-2 years.

The report also said that the Indian ecommerce space added nearly 40-50 Mn new online shoppers in 2021, and the country’s ecommerce customer base will expand to 400-450 Mn by 2027. Currently, India has the third-largest online shopper base in the world, behind China and the US. 

The report said that fashion and low-priced items play an important role in onboarding new shoppers on the ecommerce market, adding that over 40% of new shoppers procured fashion items during their first purchase.

Key Factors of Unnati Silks –

-Industry : eCommerce

– Business Type : MSME

-Services : Ideation, Design, Branding, Development & Support.

-Target Audience : Unnati Silks mostly targets females who are –

  • Young adults(17–24),
  • Teenagers(13–16),
  • Women Age (25-50) fashion directed/models.

Head of Business- Sirshi Ladha — Business Consultant (India)

– Competitors : Main competitors for Unnati Silks are Sabyasachi Sarees, Meena Bazaar Sarees & Ritu Kumar Sarees.

Unnati Silks Alarming Challenges :

Our goal was to create an website & build a brand strategy that would engage users through a stunning UI design, based on our design strategies. We also wanted to make sure that the website would be useful and valuable to users, with easy-to-use navigation. Our team knew how to create a high-performing ecommerce web store that can deliver a secured yet enriching user experience. We have years of experience in developing unique and intuitive ecommerce web based store that are functional across all devices. Using the best web development approach, we initiated the process.

For a brand as exclusive as Unnati Silks, it was important that customers enjoy the ease of shopping online. However, it was alarming when the brand received reviews highlighting major issues with payment gateways, delay in website load, unfamiliar modules, and overall poor experience with the website performance.

When Unnati Silks approached us, their requirements were crystal clear. They were looking for ways to enhance the live shopping experience, implement RMS modules, integrate user-friendly features, and restructure their product listing screen design.

Hence, it was time for us to reinstate the individuality of the Unnati Silks online shopping application by making it more intuitive and comprehensible.

Solution Offered by CloudTrains –

  • We offered a Website development approach for their eCommerce Store with a Shopify solution for development.
  • As a trusted Shopify development company in India, we offer an extensive range of Shopify development services to help you build a robust, scalable, sales-driven, and highly secure Shopify store.
  • As Shopify integration experts, we specialize in creating reliable Shopify integrations which connect your Shopify storefront with a diverse range of third-party systems and applications. From ERP and CRM systems to payment gateways, shipping providers, marketplaces, and other third-party applications, we integrate your storefront with them for enhanced functionalities while ensuring that it still performs seamlessly.
  • Shopify Integration Offerings : Product Procurement, Inventory, Sales Funnel Setup, Shipping, Marketing Channels Setup, Social Media, Accounts, Branding strategy, Digital Marketing Plans, Advance Reporting with Proper User Management, Cart, Payment Gateway and Third-Party APIs Integration.

CloudTrains eCommerce Development

Growth and Success Story

40 years down the line, Unnati Silks has carved out a niche for itself as being the largest provider of genuine handlooms from 21 states of India under one roof.

Unnati, works on the Mantra of Timeless fashion which is beyond the realm of seasons and thus a product created 10 years ago by Unnati is still in vogue.

Unnati Silks also has a safe disposal system. We suggest our customers to make other uses of the products that they buy from us when they no longer wear them. Handlooms with their interesting designs and appealing look make for good curtains, bedsheets, covers for pillows, and whatever other uses they can be put to. Our old stocks go to orphanages, women welfare homes located around Hyderabad.

Key Features We Developed

  • Search bar
  • Focused navigation
  • Engaging sliders
  • Product filtering & sorting
  • Registration & Login of Multiple Admins
  • Informative product pages
  • Customer support column
  • Prominent call to action buttons: Sales buttons like Add to Cart Buy and Enquire Us buttons for users.
  • Reviews module: Reviews help customers learn about product quality and performance.
  • Intuitive checkout page: We all know how checkout pages work. We have to enter personal, shipping, and payment information to complete the purchase. Integration of Payment gateway.
  • Powerful admin dashboard: From the audience to demographics and sales to revenue, the admin dashboard brings everything that will help you with decision making.
  • Responsive design: Everything is happening on smart devices. Hence, an enhanced mobile experience is vital to make your online store succeed.
  • Admin Product Listing : Admin Able to list all products with all of their specifications, We give them Powerful & rich CMS here.
  • Order management system: Growing online stores handle thousands of product orders every day. Since there are different stages of shipment, it is critical to have an order management module that keeps you updated at all times so that impeccable management and customer support is possible. This feature is usually fitted in the admin dashboard.
  • SEO optimised platform.
  • SSL certification.
  • Returns process.
  • Customer dashboard: Wishlist feature will only work if you have added a customer dashboard to your e-commerce website. It let Unnati Silks shoppers register as customers by signing up and creating a space from where they can easily access Orders, Shopping History, Wishlist, and a lot of other details. Enable signup through social media as well email to simply the process & give quick access to the customer dashboard.
  • Payment management
  • Sale report: Product sales are what site owners are most concerned about. Sales reports help you glance at daily, weekly, monthly or annual sales numbers to understand the pace of growth

Our Working Process-


 It is extremely difficult to find a technical partner with a balance of business acumen, but CloudTrains provided us with reliable technical and strategic insights. They worked tirelessly redesigning the intricate modules and features of our website. We were convinced when the entire project was delivered on time, and we received exactly what we asked for. The CloudTrains team deserves all the appreciation for their hard work and skills. Read Full-Review Here at Clutch .

Sirshi Ladha- Head Consultant at Unnati Silks

Tools & Technologies Used-

For Design& Development-

  • Shopify
  • HTML, CSS & JavaScript Libraries
  • Bootstrap

For Analytics-

Third-Party APIs Integration-

  • Email API
  • Payment Gateway
  • Push Notifications


If you need to know more about us then you can take a look at our services and our happy list of clients and their detailed reviews at Clutch.

We would love to hear from you or suggest to drop your valuable feedback for this article. You can also comment on this blog and talk and discuss your needs with our experts and get to know them. Hopefully, we have covered all that you needed to know about building a food ordering app, in case you have any doubts/queries/suggestions. Let us know in comments or shoot us an email at and we will get back to you. You can even chat with our experts or drop your inquiry.

Tripti Tiwari

Tripti Tiwari

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